Was It The Chicken or the Egg? By, Jim Clifford

Many people think that selling a home is as simple as putting the “right price” and waiting for the buyer to write the offer. If it were that simple, then the real estate industry as we know it would have gone away a long time ago. You can obtain an online home value (see last month blog about online valuations), but frankly they are not as accurate as perceived.

How come the real estate industry survives and fewer homes today are sold without using a real estate agent than ever before according to National Association of Realtors. In addition, 89% of homes sold were directly because of real estate company or agent marketing. https://www.nar.realtor/research-and-statistics/quick-real-estate-statistics

If selling is more than a sign in the yard what is the link between a good agent and getting your home sold? According to Trulia what really matters is “A track record of sales that proves they know how to sell your house” …” Can they walk into your home and tell you what buyers will love and hate” and finally “make sure they promote their properties online”? https://www.trulia.com/guides/how-to-sell-your-house/

Over the past two years our company has used a special camera and online programs that allows buyers to see the interior of homes as if they were actually walking through the home. Online views of homes we list for sale have jumped from typically just under 100 views to over a thousand with as many as 2500 views of some properties.

But an excellent real estate agent does more than take photos. According to Inman News there is a mix of items an agent should go over with the seller. These include in part decluttering your home, obtaining an entire home cleaning, staging your home for best visual effects for professional marketing photos, and making sure the landscaping is maintained. https://www.inman.com/2017/07/21/does-staging-add-value-to-the-home-selling-process/  This is in addition to helping you set your marketing price to be competitive and maximize your sales proceeds.